Internal linking
Internal links boost your SEO, There are two types of backlinks internal and external link. The former internal links in your domain and the external backlinks refer the link from outside your domain pointed to your domain. They are both very important for a website to be successful.
What Are Internal links?
Internal backlinks are links that connect two post or two pages, post to a page, or page to a post. It’s done in the form of a hyperlink that can be placed on a text or an image. When it placed in the text, that particular text is called an anchor text.
We’ll be touching on what is an anchor text is in the next paragraph Internal backlinks have two purposes to serve: one it adds value to your post, and people are likely to follow the link to read more on your website.
Another major factor in Internal links boosts your SEO. The practice is seen valuable by Google and a good amount of healthy interlinking helps to rank the site.
Anchor Texts
Anchor text is the visible clickable text of a link that usually appears in a different color than the surrounding text and is often underlined too. There are various kinds of anchor text. The most common types are naked URL, target anchor texts and non-target anchor text.
The first one, as a name suggest is where you copy and paste the URL of the site inside of a post, instead of pasting it into some text. The second one is about pasting the URL on a targeted word. Usually, these are keywords or changes in keywords. Non targeted anchor texts refer to pasting URL on texts like “click here” “also see” etc.
How Successfully Internal links boost your SEO?
Interlinking is a way of helping your visitors stay on your site longer and it helps to improve the rankings of your subpages and giving the search engines an easy way to see what you’re pages are used for. The many on-page SEO best practices, linking within your own site is often neglected or not done correctly. If you have a content management system for your blog like WordPress installed on your site, you can use plugins like SEO smart links to the process of interlinking. With or without using a tool.
For example, we can use a link from a popular, evergreen, post which attracts regular traffic to promote the latest Clicks Live event.
1. It provides the audience with a further reading option.
If you writing about a new product or service from Twitter, and we’ve written a great post on Twitter in the past link to it. It provides context for the reader and promotes the older content. This is helpful because it allows link equity (ranking power) to flow throughout the entire site, thus it will increase the ranking potential for each page.
2. It helps to improve your ranking for certain keywords.
If we want a page to rank for ‘search marketing statistics’ and we have a page containing these contents then we can point the people the page using the relevant anchor text. when the ability to internally link your content together is not only great for the site. Essentially these internal links help Google to understand what specific keywords your pages are and conclude with the page URL you are seeking to boost on the right.
3. It can help you to promote events and other paid services.
We can promote events and other paid services because Internal linking is a key SEO tactic for publishers. It can help you to promote events and other paid services. If we talking are about the link-building, we have a great speaker on the cover. Then it will be an opportunity to promote them.
4. It helps the google to crawl the site.
Internal links in articles, as well as in category and tag pages, will help Google to index pages more easily. It is most useful for establishing a strong website architecture and spreading link equity. Internal links in articles, as well as in category and tag pages, help Google to index the pages more easily.